We have been spending hours scouring the internet to search for ways to drive organic traffic to our blog. Luckily, we have uncovered a bunch of resourceful information we would love to share with you.
Trust us, you are on the right website that helps produce savvy tweaks and tips to drive organic traffic on tons of our customers’ blogs.
Do you want to take your blog a notch higher, rank on the first page of SERPs, and attract more readers? Then you need to stick around to read this groundbreaking and insightful post. But first, let’s understand a few aspects right off the bat.
What are Blogs?
Tonnes of people tend to confuse the term blog and website. Although both are closely related, typically, a blog is a dynamic section or page where informative and conversational articles are regularly uploaded about a site. Newer writings appear at the top, and comment sections are often open for readers to contribute.
On the other hand, a website is quite static and houses all the pages including landing pages, blogging pages, contact pages, product descriptions, about us, etc. Its content isn’t updated frequently, and it’s the ultimate ‘office’ of an online business.
Why are Most Blogs not getting Enough Organic Traffic?
There are many reasons why most blogs don’t get enough organic traffic. They include:
- Weak SEO strategy
- Insufficient backlinks
- Focusing or targeting on extremely competitive keywords
- Imperfect content creation and structure
- Not promoting your content
- Horrific user experience, speed, and performance
- Non-alluring headings and subheadings
- Lack of social media pages
NOTE: This isn’t a definitive list of the causes that may be dragging down your site, but they arguably top.
Now, let’s see how we can correct these glitches and boost your blog’s organic traffic.
Fantastic Ways to Drive Traffic to your Blog
1. Unique Blog Content
The style you use to weave on your sentences matters a lot. Also, your writing, phrases, and the complexity of your vocabulary play a key role in dictating the bounce-back rate of a reader.
If you crank out blogs posts using long hard-to-read sentences, include fluffy phrases, and don’t flow your thoughts, your writing won’t live to attract backlinks or viewership.
An excellent way to write a blog write-up is to use short sentences. Remove phrases that don’t add any significance to your post. Again, use bold and italics to emphasize words and ensure your subheadings have numbers or bullets.
Deep and Authoritative Research
Facts and data create authority. They make a post sharable, hence boosting its visibility in other platforms as well as organic traffic. A rule of thumb when weaving in a blog post is to buck up claims with proof.
Strive to research your points from authoritative sites. Some examples of reputable sources include university websites, government, non-governmental organizations, and medical and research institutions sites.
Unique Heading and subheading
The main heading and at least the first subheading should always have the main keyword for SEO purposes. Again, the title should be unique. This can best be achieved by including a number in the list blog posts. Odd numbers are arguably more compelling, according to some SEO experts.
An effective format to make your heading stand out is having a figure followed by an adjective or adverb, then your keyword, and end with a promise (Number+Adjective/Advderb+Keyword+Promise).
Content geared toward the end-users’ needs, problems, and pain
There are approximately 5.6 billion Google searches every day. Unfortunately, a majority of these searchers bounce back in less than ten seconds after clicking. Why? The content most websites offer doesn’t offer any solution.
Here is the truth, every time a browser visits your blog, their main intention is to find a solution to their problem. Google ranks pages depending on the number of minutes readers spend on a website. If yours isn’t gluing browsers, you won’t improve your position on SERPs or attract any organic traffic. Always make it a priority to know your audience’s problem and device tweaks to address just that.
2. Blog Articles Must be SEO Friendly
Don’t focus on keyword stuffing
A lot of people think that stuffing a blog post with keywords makes it SEO friendly. Unfortunately, nifty SEO practice doesn’t work like that. In fact, according to Yoast SEO, stuffing in keywords alters the readability of a publication.
A perfect way to have your keywords in a post is to make them fit naturally. This ensures the apprehension of a blog post is easy and enjoyable.
Keywords should be included in heading tags
Tags are what give a summary of what a publication is all about. For example, if you had a heading like ‘20 excellent ways to boost your car’s fuel consumption,’ a heading tag would possibly be (boost your car’s fuel consumption).
As you can see, anyone seeing this tag would undoubtedly know what is in the write-up. Therefore, moving forward, priorities to include heading tags. They are useful tools and can snowball your blog’s organic traffic, especially in social networks like Twitter and LinkedIn.
A Website must be User-friendly and Optimized for Speed
Sluggish performance is another significant glitch that halts a blog from attracting viewership. No browsers want to waste their time waiting for a page or image to load.
The bitter truth is, if your website loads slowly, users would arguably be quick to click the back button and seek an alternative source of information.
You should ensure your site runs smoothly and loads first. Utilize performance and image plugin. Doing this would at least pump up the speed of your website. In case you continue experiencing downtimes, consult with your web designer and hosting service provider. The problem may be coming from their end.
Use Images, Videos, and Infographics
Creating variation in a blog post makes it enjoyable and digestible. When writing a long blog post, it may be boring to read it without any form of image, video, or infographic. These tools serve as ‘additives’ to help readers apprehend a post and break the monotony in a publication.
As a result, readers would be more likely to stay put and read an entire post, watch the available videos, and take a keener look at the infographics.
This would intern imply that they would spend more time in your site, and Google Analytics (a program from Google used to evaluate the websites) will definitely know your blog is useful. What will follow? Your site will climb up the ladder of SERPs and attract more organic traffic.
Plan your Content Marketing Strategy
Content marketing strategy tends to give a lot of people throbbing headaches. Why? Tonnes of blog owners don’t know or understand content creation strategies.
Let’s break it down. Content marketing strategy is creating and distributing of worthy-to-read writings regularly. It also involves devising ways to promote your product or blog to attract and retain readers.
Ideally, it harnesses social media posts, emails, podcasts, newsletters, white papers, etc. When you want to create and send an email to loads of subscribers, or publish a social media post concurrently to different platforms, there are both free and premium content marketing tools for doing that job effortlessly. The instruments can template, schedule, send auto-respond messages, etc.
Nonetheless, while these tools would be useful, creating quality content to send and showcase on social media platforms is equally crucial.
Again, knowing when to post or why readers need to read a particular blog post can go along way in determining their click-through rate (CTR) and eventually increase your blog’s organic traffic.
Don’t use too many Ads or Share buttons
While Ads are crucial tools for creating passive income on a website, having too many of them can break a blog’s organic traffic. Stuffing Ads makes a post appear clumsy.
Due to this factor, most people prefer blogs with little or no advertisements. In fact, some tech-savvy people use sophisticated tools to block Ads from their browsers.
Prioritize on reducing Ads for even less savvy internet users who would consider leaving your blog due to the often annoying advertisements. Same way, scrap off multiple sharing buttons within your blog.
Let the sharing buttons be at the top or bottom of your blog page. If you don’t know how to go about removing those buttons, you can consult your web designer for help.
The most effective way to drive organic traffic to your site is by learning to utilize SEO and content marketing strategy. When you have these two in place, your blog will always attract more readers.
Ultimately, create content regularly and ensure you employ anchor texts in all your posts for the sake of on-page SEO.